HOW TYPICAL HAIRSTYLISTS MARKET
ASK THEIR AUDIENCE TO BUY when making MULTIPLE posts on socials per day always talking about the product or service.
ASK THEIR AUDIENCE TO BUY or do something constantly with captions like "Fill out my form" or "Buy my product"
ASK THEIR AUDIENCE TO fill out a form so they can BUY your biggest extension service. (This is like proposing on the first date.)
REPEAT this "BUY MY STUFF" process that doesn't work.
PROPOSING on the first date
// BUY MY STUFF!
SERVE. SERVE, SERVE, Sell
SERVE YOUR AUDIENCE from the start by giving them FREE hair tips and tricks in a 12 page PDF.
SERVE YOUR AUDIENCE by sending 4 emails filled with FREE hair tips and tricks.
SERVE YOUR AUDIENCE by sending 3 more emails pack with MUST KNOW hair tips.
SERVE YOUR AUDIENCE by offering something else for free like a trial size product as a thank you for being on your list.
SERVE YOUR AUDIENCE by sending 3 more emails giving great content while soft "selling" extensions as a solution
OFFER YOUR AUDIENCE a solution to their problem via extension sales page.
SERVE YOUR AUDIENCE by sending another value packed email with more tips and tricks.
RE OFFER EXTENSIONS sales page and expiring offer email.
SERVE YOUR AUDIENCE by sending another value packed email with more tips and tricks.
Post photo. Check photo.
I know you didn't start styling hair to become obsessed checking a photo you posted on socials hoping and praying that the magic of the algorithm will work in your favor and POOF you book a high paying client.
I know you have felt the frustration of social media controlling who sees what and WHEN!
Can you believe that the social media apps keep your posts from being seen by 94% of your audience? ON PURPOSE! That means only 6% of you people are seeing your posts.
BOOKINGS? ZERO.
Hairstylists, does this sound familiar?